Our Research Facility
Our research facility in Berkshire is our finest asset. We have a 20-strong in-house team of market researchers who gather and validate intelligence for all of our databases. The rigorous approach we adopt towards all of our telephone and desk-based research is what ensures that we have the most accurate and up-to-date information feeding into our databases every day.
As a potential client with a marketing campaign to run, you need to have absolute faith in the accuracy and quality of our data before you decide to licence it. As a sign of our confidence in our intelligence-gathering research, you'll soon be able to see details here of a live outbound call to one of our database contacts to demonstrate the professionalism and level of detail that our team can acquire during the course of their research.
Our Team
Rick Paskins is our Research Director and is responsible for overseeing the whole team. We've recently completed a number of bespoke research projects to help ensure that our clients have access to the most accurate information:
1) Top 100 Research
For the 10th year running Matrix Solutions has compiled the research for this highly respected league table of UK practising IFAs. This is our second year of gathering and validating all research through the Berkshire research facility, which has ensured a much more efficient and effective intelligence-gathering procedure.
2) Outlet and Email Matching for IFAs
In March 2010 we began validating IFA firm addresses and email addresses for the whole of our Financial Intermediary Database. To date we've updated 20,000 firm addresses and are inputting validated individual email contact addresses into our database at a rate of one per minute. This is a significant rolling research programme which delivers market-leading intelligence to all of our clients.
3) NetFinder updates
As part of a continuous on-going research programme, our professional team keep the NetFinder ICT marketing database up-to-date, ensuring the highest quality information available across the UK and Ireland. The NetFinder database comprises of 27,000 sites and 131,000 key decision-making contacts, with over 150 searchable technology fields. Contact information is verified every six months, and the full technical profile is verified every year.
The NetFinder ICT marketing database also holds 105,000 personal email addresses, which are vigorously scrutinized and maintained. Suspect email addresses (such as hard bounces) are verified by a dedicated calling resource each week. This year alone, we have corrected or appended 32,000 email addresses, demonstrating our total dedication to the gathering of accurate information.
Before publishing the data to our easy-to-use online application all appends and updates are quality checked to ensure that we are fully confident in our data.