Single Customer Views
No two customers behave in exactly the same way. Any predictive modelling techniques, data mining tools or analytics packages that guarantee to find you new clients or increased spend levels deserve to be treated with a degree of caution and scepticism.
That said, humans are creatures of habit. Our decision-making processes can often be accurately segmented using demographic profiling techniques to help create a stronger picture of our most likely actions and responses to different situations.
Unfortunately most clients don’t have the time to trawl through their legacy datasets, customer transaction data and CRM contact information to build up an accurate picture of who their clients are and what they may be interested in buying.
At Matrix we have 25 years’ experience in integrating transactional data, CRM data and legacy system data to create the most compelling Single Customer Views in two key markets.
As a proprietary data owner, we are uniquely positioned to create genuine value for our clients. Whilst many data management companies can provide integration services to harness the power of your disparate data sets, we are able to append our own additional geographic, socio-economic, attitudinal and statistical data to your own intelligence to help bring it to life.
Financial
- High Net Worth Investors in the United Kingdom database of over 2 million individuals with a proven record of investment
- Financial Intermediaries in the United Kingdom database of over 30,000 FSA-registered advisers
- Property Value database
Information & Communication Technology (ICT)
- Over 26,000 public and commercial sites, from significant SME's to large corporates, containing extensive information (150 attributes) about the technical infrastructure and software applications in place.
Our Single Customer View exercises range from simple combinations of two different data sources for legal compliance purposes, right through to complete strategic consultancy exercises that look to re-position the way that our clients manage and respond to their data.
Our single customer views are the starting point for any company that wishes to derive as much value as they can from their existing information. We can help choose the right information to append and will consult with you to work out how to maximise the value of the newly integrated data source, whether it be creating a new data feed, bespoke CRM solution or fully interactive analytics dashboards for your various internal teams.
Some of the benefits of a SCV exercise for your organisation:
- Achieve an accurate and reliable single customer view
- Increase top line growth
- Reduce operational and marketing costs
- Improve response rates and return on investment
- Improve channel management
- Improve performance and profitability
- Deliver operational efficiencies – quicker campaign turnaround
- Easily generate complex reporting, required by regulatory bodies such as the Financial Services Authority (FSA)
- The data contained within the SCV can easily be exported into other applications, or Matrix FastStats technology can be used to carry out management reporting, investor communications, surveys, prospecting communications, marketing and seminar campaigns.
We’re proud of our proactive approach to finding solutions for our
clients’ business problems, so please read one of our case studies or
our SCV Factsheet or give us a call to find out more information.